Marketing
Bachelor’s
Marketing is perfect for those who want to combine their creativity and analytical
skills for a successful career. This exciting, versatile profession lets you take
on the challenge of discovering what consumers want and how best to communicate the
information to them. The Bachelor of Science in Business Administration with a Major in Marketing prepares you for a role as an integral part of businesses and organizations.
You also have an option to earn graduate credit toward an MBA or Master of Science in Business Analytics while working on this bachelor's degree. Through this combined degree program, you can finish both degrees in just four years and potentially save more than $8,000.
The Experience
As a student in this online, ACBSP-accredited marketing program, you will study communication, economics, statistics, accounting, management, marketing research and strategy to develop analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts.
The Result
As a graduate with an online Bachelor of Science in Marketing from Trine, you will be prepared to succeed in positions such as advertising executive, sales manager, marketing manager, retail manager and more.
Additional Information
The Bachelor of Science in Business Administration - Marketing degree requires 120 credit hours.
General Education - 39 credit hours
ENG 143 College Composition
or ENG 133 Technical Communication
HUM 203 Humanities Elective
SP 203 Effective Speaking
COM 213 Business Communication
ECO 213 Principles of Microeconomics
or ECO 203 Survey of Economics
ECO 223 Principles of Macroeconomics
or Social Science Elective - 3 credit hours
Humanities Elective - 3 credit hours
MA 113 College Algebra
MA 173 Essential Calculus
or MA 163 Applied Math with Business Concepts
MA 253 Statistics
Science Elective - 3 credit hours
BA 213 Advance Spreadsheet for Business
PSY 113 Psychology
Business Core - 38 credit hours
AC 203 Accounting I
AC 213 Accounting II
BA 123 Business Concepts
BA 201 Professional Development and Strategies
BA 453 Global Strategic Management
FIN 303 Managerial Finance
FIN 353 Personal Finance
LAW 203 Business Law and Ethics
MGT 353 Designing Operations
MGT 363 Organizational Behavior
MGT 373 Capsim Business Simulation
or BA3113 Business Internship
MGT 483 Capstone
MK 203 Marketing
UE 111 Online Learning Orientation
Major in Marketing - 30 credit hours
MK 323 Integrated Marketing Communication
MK 363 Commerce and Consumer Behavior
MK 423 Professional Selling
MK 433 Marketing Strategy
MK 463 Marketing Research
Business electives (300-400 level) - 15 credit hours
Additional Program Requirements - 13 credit hours
BA 113 or Computer Literacy/Elective
General Electives - 10 credit hours
For a complete description of the above requirements, please go to the Course Catalog.
Program Information
Degree
Bachelor of Science in Business Administration with a Major in Marketing
Duration
120 hours
Level
Undergraduate
Campus Location
Online