Marketing

The student who earns a minor in marketing gives themselves the knowledge and skill set that employers are looking for. Classes in marketing cover topics like sales, advertising, and brand and product management.  A minor in marketing requires 24 credit hours that will teach the student how to better market themselves.

Course Requirements

BA 123 Business Concepts
ECO 203 Survey of Economics or ECO 213 Microeconomics 
MK 203 Marketing 
MK 323 Integrated Marketing Communications
MK 423 Professional Selling
MK 473 Digital Advertising SEM/SEO
Marketing electives - 6 credit hours  (*See approved list below)

*COM 301, COM 343, COM 353, COM 363, COM 373, COM 383, COM 413, COM 433, COM 453, COM 483, HOS 303, HOS 322, MK 313, MK 343, MK 353, MK 363, MK 433, MK 483, MK 493, MK 503, PSY 333, PSY 343, SM 393

Total Minor Program: 24 credit hours

For a complete description of the above requirements, please go to the Course Catalog.